JacksonTNRecruiter Since 2001
the smart solution for Jackson jobs

Digital Marketing Specialist

Company: HomeLife Academy
Location: Jackson
Posted on: September 9, 2019

Job Description:

Digital Marketing Specialist with at least 3 years experience leading a team, understanding of the homeschooling community and industry a must, degree in digital marketing preferred – salary $40,000 – $55,000 depending on experience and fit for the position. Local to our Jackson, TN offices - willing to relocate. Essential Duties and Responsibilities:All positions within HomeLife Academy (HLA) are designed to support the mission of HLA which is to INSPIRE AND EQUIP parents to develop A HEART FOR LEARNING in their students while providing the FREEDOM AND FLEXIBILITY they need to succeed. No job description can adequately describe all the tasks that might form this position. It is important to remember that jobs tend to evolve and change over time as HLA strives to let staff grow into their positions organically. The Digital Marketing Specialist will focus on communications, social media, and growth. This person collaborates with HLA leadership to create, develop, and implement communication and marketing programs, ensuring clarity and consistency in branding and positioning, with a clear identity that reflects the mission, vision, values, and philosophy. Major ResponsibilitiesThoroughly know and learn the history, culture, processes and markets of HLA; understand the mission and the educational philosophy; know all marketing and communications activities within the company.Work closely with the Senior Administrator and participate actively in the work and success of the senior leadership team and provide support for events and administrative tasks as needed.Promote HLA’s reputation as an outstanding school for homeschoolers. Working in the community and through events to portray and help to grow HomeLife Academy is an integral part of this position. Damage control and making sure that current and relevant information is available is important as well. Develop marketing and communications strategies and plans that advance HLA and increase engagement with prospective and current families.Create/develop new revenue sources through long-term partnerships, selling ads, affiliations, referral programs, etc.Contribute to audio/visual marketing such as video, podcasts, webinars using Adobe Connect.Collaborate with the administrative teams in articulating their purpose and ongoing work.Ensure brand and messaging quality and consistency, and establish guidelines to apply across all departments, activities and events.In collaboration with the Senior Administrator, design strategies and implement concrete plans to increase student enrollment and maintain prospective student and family interest.  Also, working closely on pre-registration promotions and email communications.In collaboration with the Digital Content Producer and Communications Specialist to produce the newsletter, find blogging opportunities and build a blogging community within our own HLA families.  Developing Homeschool Ember (an external blog).Assist in planning and managing the department budget in order to maximize the effectiveness of all communications. This includes bidding out production of materials when appropriate to outside vendors.Create and execute a plan that regularly places HLA in local media. Manage all messaging in the media.Create, review, revise, and update as necessary the HLA’s crisis communication plan.Engage actively in professional development in order to remain current in best practices related to independent school communications, emerging social media, and effective marketing and advertising strategies.Work closely with the SA and board of The Homeschool C.A.R.E. Foundation (charitable arm) to develop new programs and to build knowledge and engagement within the community. Education and/or Work Experience Requirements:Excellent organizational and leadership skills including problem solving.Outstanding communication and interpersonal abilities.Thorough understanding of diverse marketing processes and strategy development.Good understanding of research methods and data analysis techniques.Excellent verbal/written communication skills including ability to communicate well with families, vendors and staff.Computer proficiency - any of the following are a plus...Gmail, Slack, Microsoft Office especially Word and Excel.Must be able to work under pressure, while maintaining a positive attitude and exemplary customer service.Ability to work independently and finish tasks to completion.Ability to adapt to change and multi-task, managing multiple projects with shifting priorities and competing deadlines.Comfortable on camera to promote HLA and HCF across several platforms.Knowledge of HLA and/or education/homeschooling a plus. Personal Characteristics:We are seeking a mission-driven individual with a belief in and commitment to HLA’s mission and values and who has zeal and passion for their work.  A good listener and strategist; comfortable receiving input from many sources, and able to analyze and formulate a variety of information into a sound, well-organized plan.  Assertive yet tactful; determined yet respectful of others’ concerns; someone with the flexibility and creativity needed to find alternative ways to reach objectives when barriers arise; a skilled negotiator who does not drive him/herself or others into a corner.  A team builder – confident and competent, with strong skills in management and leadership; one who understands the subtleties of motivating and directing a diverse group of personalities with different work styles; patient and kind.A hard worker with a high energy level; a “doer” with a willingness to work hands-on in developing and executing a variety of development and growth activities.Emotionally mature with a very good sense of humor and the flexibility and sensitivity to work with diverse personalities and situations. Office Environment and Working Relationships:Due to the culture of HLA and its affiliated companies being a very relaxed and flexible environment, we seek those who are able to maintain a reliable and dependable attendance record and are efficient in managing their time.  Contact and communication with staff is vital and there is an expectation of courtesy and consideration to all staff when communicating. Keep in mind that email is not always the best form of communication so consider Slack or a phone call where real time communication can occur.  Collaboration is a large part of the HomeLife Academy culture. Ideas and suggestions should always be welcomed. Benefits Christian Business and MinistryGrowth OpportunitiesFlexible Schedule and Personal Time Off - Family First!Vacation and Holiday PTO with Four (4) Floating Holidays100% Dental and VisionFlexible Spending Account (FSA Section 125)Teledoc for the FamilyGroup Life and Accident Options100% Company-paid tuition for HLA and HLT We do consider ourselves to be competitive and there is much room for growth and additional income opportunities.  We also believe that the non-financial benefits add significant value to our employment package. The freedom and flexibility for our staff to be able to travel, be with family and take care of personal needs is far from normal here.  Family comes first. We also function much like a non-profit and have far reaching ministry opportunities in the US and abroad and here among the staff we care for one another and strive to provide a Christian work environment. We are still consistently growing after nearly 15 years of service.  Our growth rate is at least 5% annually with upward trends of 15%. We are constantly looking at ways to bring better benefits to our staff and to compensate financially or otherwise to let them know their value.

Keywords: HomeLife Academy, Jackson , Digital Marketing Specialist, Other , Jackson, Tennessee

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Other Jobs


Licensed Medicare Insurance Agent - $1000 starting bonus, inbound leads
Description: Medicare Insurance Agent Industry-best comp plan, total work freedom Join the revolutionary ASSURANCE platform, and earn from the industry s best comp plan, selling trusted Medicare plans to inbound, (more...)
Company: Assurance
Location: Memphis
Posted on: 09/23/2019

Licensed Massage Therapist
Description: Job Title: Licensed Massage Therapist SHARE YOUR HEALING TOUCH Join the top rated on-demand massage service in the world Soothe connects massage therapists directly to clients via our app, making the (more...)
Company: Soothe
Location: Memphis
Posted on: 09/23/2019

Travel Medical Technologist, Memphis, TN
Description: Travel Medical Technologist Memphis, TN Location: Memphis, TN Start Date: 9/21/2019 Shift Details: Variable 8hr Shifts 12:00 AM-12:00 PM
Company: Triage Staffing
Location: Memphis
Posted on: 09/23/2019


Licensed Medicare Insurance Agent - Work from the Assurance platform
Description: Medicare Insurance Agent Industry-best comp plan, total work freedom Join the revolutionary ASSURANCE platform, and earn from the industry s best comp plan, selling trusted Medicare plans to inbound, (more...)
Company: Assurance
Location: Memphis
Posted on: 09/23/2019

CDL-A TRUCK DRIVERS - GREAT PAY AND HOMETIME!
Description: CDL-A Van and Flatbed Company Driver Jobs Pay and Home Time you can count on If you are looking to drive for a company where
Company: Schilli Transportation
Location: Memphis
Posted on: 09/23/2019

Commercial Construction Superintendent
Description: There is a Great Construction Superintendent opportunity to join a 25-year established General Contractor in Memphis and work on projects throughout the TN amp Southeast. With a solid pipeline (more...)
Company: Cameron Craig Group
Location: Memphis
Posted on: 09/23/2019

Travel Medical Laboratory Technician, Medical Technologist
Description: Job Description:Speciality: Medical Laboratory Technician, Medical TechnologistStart Date: 9/23/2019Shift: AnyLength: 13 weeks Health care professional needed for a Medical Laboratory Technician, Medical
Company: Titan Medical
Location: Memphis
Posted on: 09/23/2019

Licensed Massage Therapist (LMT) - Soothe
Description: Job Title: Licensed Massage Therapist SHARE YOUR HEALING TOUCH Join the top rated on-demand massage service in the world Soothe connects massage therapists directly to clients via our app, making the (more...)
Company: Soothe
Location: Memphis
Posted on: 09/23/2019

Memphis SSAT Tutor Jobs
Description: Memphis SSAT Tutor Jobs Varsity Tutors is always looking for bright individuals in Memphis who are passionate about
Company: Varsity Tutors
Location: Memphis
Posted on: 09/23/2019

Licensed Massage Therapist (LMT)
Description: Job Title: Licensed Massage Therapist SHARE YOUR HEALING TOUCH Join the top rated on-demand massage service in the world Soothe connects massage therapists directly to clients via our app, making the (more...)
Company: Soothe
Location: Memphis
Posted on: 09/23/2019

Log In or Create An Account

Get the latest Tennessee jobs by following @recnetTN on Twitter!

Jackson RSS job feeds